About Us

Strvwear creates comfortable, stylish activewear, blending fitness, sports, and art—inspired by the vibrant energy of the California coast, now redefined with European sophistication. Based in Paris, we fuse West Coast dynamism with timeless elegance, reinventing activewear for the modern, global lifestyle.

We set out with a simple yet powerful vision: to create a brand that embodies the values ​​we hold dear – connection, balance and the pursuit of extraordinary life. We are obsessed with fabrics, design with heart and rooted in community. It’s not just about clothing, it’s about nurturing relationships – with ourselves, with others and with the world around us. Ten years later, this is still at the core of who we are.

Investing in Happiness

We are committed to providing our customers with an exceptional experience. That’s why our “Investing in Happiness” promises that if you’re not satisfied with a product, you can return it. But Strvwear’s “Investing in Happiness” is more than just a product guarantee. It’s about the way we approach work and life. We invest in our teams, our communities, the natural environment and most importantly – each other’s happiness.

Our Supply Chain

We require all of our Tier 1 suppliers to sign and adhere to the Strvwear Supplier Code of Conduct, which spells out our expectations for fair treatment of labor, safe and healthy working conditions and strong environmental practices.

Impact

We see it every day: we are happier on a healthy planet. That’s why we have a dynamic plan to protect the planet. As we grow, we will continue to deliver on our commitments through governance, the way we make our products, and our relationship with the natural environment and communities.